Pump image courtesy of flickr user christophercjensen
When social sector organizations think about data, the conversation often begins and ends with measuring impact. This is an important question that needs data, but there are so many more ways to use data to drive impact. [...]
Five years ago my social marketing software company was acquired and I was granted a unique opportunity for a fresh start. It was a lucky break, as I realized I’d become an ad optimizer. Who dreams of growing up to be an ad optimizer? [...]