This year, the Social Enterprise Conference (SECON) goes back to basics. The central tension in this field has always been the interaction between mission and profit (or sustainable financing). The term social enterprise is so broad and all encompassing, yet two things are consistent: social enterprises are driven by a strong mission and utilize commercial strategies or seek sustainable funding sources. We seek to understand how mission and profit complement, strengthen, or even undermine one another. Our speakers and tracks seek to break down this tension across the various stages that a social enterprise goes through. [...]