Targeting and connecting with students specifically interested in consumer goods marketing has been important for us. As a result, we have tapped into the various student groups, such as the Marketing Club, and have developed relationships with the industry contacts within Career & Professional Development. [...]

Hilton has always had an interest in recruiting at HBS, but it was more targeted in the past based on specific roles. This year we launched a structured MBA rotational program where MBAs have an opportunity to work across different functions of the company (e.g. Corporate Strategy, Brand Strategy, Commercial Services, HR, Marketing, etc.) and actively recruited at HBS through Corporate presentations, coffee chats, and on-campus recruiting days. [...]

It is of the utmost importance to be responsive and transparent to candidates about timelines. A recruiter must be a student’s advocate and must possess a thorough understanding of every student’s short and long-term career goals and passions. Alumni presence at recruiting events has proven to be key in allowing students to envision themselves at the company of interest. [...]

We have found that partnering with the HBS Real Estate Club for on-campus information sessions and presentations ahead of first-round interviews has proven both mutually beneficial and successful. Generally led by one of our HBS alum team members, these in-person opportunities allow us to share our recent projects, company history, and a day-to-day look at our firm. It also is a great opportunity for us to network with potential candidates for both intern and full-time opportunities ahead of first-round interviews. In addition, we also launch a recruiting microsite each fall to give MBA recruits a better idea of our company culture, current project mix, and firm history. [...]

Some of our key successes in engaging students at HBS are coffee chats and student club events such as industry education presentations, conferences and brown bag lunches. We also attend the HBS Company Information Day, including the meet and greet. These events, coupled with posting on Career Hub, have provided very valuable touchpoints to students. HBS alumni at CPPIB are also great contributors as they are constantly in touch with current students, alumni and faculty. [...]