Professor George Serafeim spent 15 years writing “Purpose and Profit: How Business Can Lift Up the World” and is sharing how to navigate ESG in your career.
Purpose and Profit: How Business Can Lift Up the World (releasing Aug 9, 2022), focuses on corporate purpose, sustainability, and integration of environmental, social and governance (ESG) in business. Serafeim lays out a roadmap for businesses to pursue profit while prioritizing social and environmental goals, explores its increasing relevance, and lays out the six archetypes of value creation enabled by these new trends.
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