08 Aug 2018
Harvard Business Review Continues to Grow, Reaches Nearly 320,000 Paid Circulation
HBR defies print trends by boosting its subscriber base by 5%
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BOSTON—Harvard Business Review increased its overall paid circulation from 304,680 to 319,631 – a 5% gain year over year – according to a recently released report from the Alliance for Audited Media. (As filed with AAM. Subject to audit.)

“Our focus is on delivering value to our subscribers so they can run their companies and careers more effectively,” said Sarah McConville, Senior Vice President and HBR Group Publisher. “This growth speaks to the strength of our print magazine, together with our outstanding digital content and tools, in serving their needs.”

In addition to the print magazine, HBR subscribers receive full access to HBR.org – including HBR’s archive of over 4,000 articles – and exclusive content such as HBR’s Visual Library, which offers slide decks of key articles and infographics, and The Insider email newsletter.

Over the past year-and-a-half HBR shifted to a digital-first marketing strategy that has been a key driver of customer acquisition and uses awareness campaigns to promote subscriber-only benefits as part of its approach. As a result, more subscribers are registered on HBR.org than ever before and experiencing the full value of their subscription.

“We’re fortunate to have very loyal subscribers and we’re always looking for new ways to engage with them and bring in new readers as well,” said HBR Editor in Chief Adi Ignatius.

New initiatives in the last year include Women at Work, a podcast about gender and the workplace, and Dear HBR:, an advice podcast about work dilemmas. The brand also produced dozens of Facebook Live Whiteboard Sessions with top management experts; and offered deep dives into topics like CEO activism, artificial intelligence, and work after #MeToo through its Big Idea series. It is currently experimenting with subscriber-only video discussions of business case studies.

HBR has a subscription price of $99 (domestic) and $169 (internationally) and publishes six times per year. A single copy retails for $18.95 on the newsstand.

Along with its nearly 320,000 paid circulation, HBR receives an average of 7.2 million unique visitors each month to HBR.org and has more than 18 million social media followers.

Contacts

Amy Poftak
Director of Communications
617-783-7582
apoftak@hbr.org

ABOUT HARVARD BUSINESS REVIEW

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

ABOUT HARVARD BUSINESS SCHOOL

Founded in 1908 as part of Harvard University, Harvard Business School is located on a 40-acre campus in Boston. Its faculty of more than 200 offers full-time programs leading to the MBA and doctoral degrees, as well as more than 70 open enrollment Executive Education programs and 55 custom programs, and HBX, the School’s digital learning platform. For more than a century, HBS faculty have drawn on their research, their experience in working with organizations worldwide, and their passion for teaching to educate leaders who make a difference in the world, shaping the practice of business and entrepreneurship around the globe.