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Harvard Business School Faculty Comment on Super Bowl Advertisements
BOSTON, Feb. 10, 2010 — Along with more than 100 million other viewers, HBS marketing experts Stephen Greyser and Sunil Gupta were watching the ads along with the game on Super Bowl Sunday - Doritos vs. Denny's, Coke vs. Bud Lite, Dockers vs. Dr. Pepper, and on and on into the night. Once the confetti had cleared, they offered some thoughts on the cascade of commercials. ![]() Stephen A. Greyser Click here to read Professor Greyser's full analysis of Super Bowl commercials. ![]() Professor Sunil Gupta Sunil Gupta |
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Harvard Business School, located on a 40-acre campus in Boston, was founded in 1908 as part of Harvard University. It is among the world's most trusted sources of management education and thought leadership. For more than a century, the School's faculty has combined a passion for teaching with rigorous research conducted alongside practitioners at world-leading organizations to educate leaders who make a difference in the world. Through a dynamic ecosystem of research, learning, and entrepreneurship that includes MBA, Doctoral, Executive Education, and Online programs, as well as numerous initiatives, centers, institutes, and labs, Harvard Business School fosters bold new ideas and collaborative learning networks that shape the future of business.
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