24 Oct 2017
Sixteen Harvard Business School Faculty Named Top 40 Bestselling Case Authors by Case Centre
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BOSTON—Sixteen Harvard Business School current and former faculty members have been named to the top 40 list of bestselling case authors for the 2016-2017 academic year by The Case Centre, an independent, not-for-profit organization based at England’s Cranfield University. The Case Centre is dedicated to promoting the case method in business education and sharing cutting-edge knowledge and expertise in case teaching, writing, and learning -- a pedagogy first applied to management education more than 90 years ago at Harvard Business School. More than 8,000 case writers are registered with The Centre.

The Harvard Business School faculty members and their bestselling cases are:

Senior Lecturer Jill Avery for “Hubspot: Inbound Marketing and Web 2.0,” “Accor: Strengthening the Brand with Digital Marketing,” and “The Pepsi Refresh Project: A Thirst for Change

Prof. Emeritus Christopher Bartlett for “IKEA’s Global sourcing Challenge: Indian Rugs and Child Labor (A),: “Silvio Napoli at Schindler India (A),” and “Global Wine War 2009: New World Versus Old

Prof. Ramon Casadesus-Masanell for “Patagonia,” “BP and the Consolidation of the Oil Industry, 1998-2002 (coauthored with Forest Reinhardt),” and “Betfair vs. UK Bookmakers

Prof. David Collis for “The Walt Disney Company: The Entertainment King,” “The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire?,” and “$19B 4 txt app WhatsApp…omg!

Prof. Benjamin Esty for “Dividend Policy at FPL Group, Inc. (A),”Airbus A3XX: Developing the World’s Largest Commercial Jet (A),” and “Acquisition of Consolidated Rail Corporation.”

Prof. Emeritus John Gabarro for “Wolfgang Keller at Konigsbrau-Tak (A),” “Erik Peterson (A),” and “Erik Peterson at Biometra (A)

The late Prof. David Garvin for “Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center (A) and (B),” and “Harvey Golub: Recharging American Express

Prof. Emeritus Robert Kaplan for “Kanthal (A),” “Midwest Office Products,” and “Classic Pen Company: Developing an ABC Model

Prof. Youngme Moon for “Aqualisa Quartz: Simply a Better Shower,” “Starbucks: Delivering Customer Service,” and “Uber: Changing the Way the World Moves

Prof. Krishna Palepu for “Tata Nano – The People’s Car,” “Ach Communications Group Inc.,” and “Accounting for the iPhone at Apple Inc.

Prof. Emeritus John Quelch, for “Starbucks: Delivering Customer Service,” “Charles Schwab & Co. Inc: The ‘Talk to Chuck’ Advertising Campaign,” and “Google in China (A)

Prof. Thomas Eisenmann for “Dropbox: ‘It Just Works,’” “Rent the Runway,” and “Google Inc.

Prof. Ellie Ofek for “Product Team Cialis: Getting Ready to Market,” “Sephora Direct: Investing in Social Media, Video and Mobile,” and “XM Satellite Radio

Prof. Jan Rivkin for “Dogfight over Europe: Ryanair (A),” “Revitalizing Dell,” and “LEGO

Prof. Robert Simons for “Citibank: Performance Evaluation,” “Compagnie du Froid, SA,” and “Vyaderm Pharmaceuticals

Prof. David Yoffie for “Cola Wars Continue: Coke and Pepsi in 2010,” “Apple Inc in 2015,” and “Wal-Mart, 2007”

Contacts

Cullen Schmitt
cschmitt+hbs.edu
617-495-6155