01
Apr
2022
Professor Rosabeth M. Kanter: Narrative
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Rosabeth Moss Kanter, the Ernest L. Arbuckle Professor of Business Administration, sees cases as stories whose narratives unfold, from defining the problem to describing possible outcomes and ending with next steps. She uses three cases to illustrate this compelling narrative arc: “The Weather Company,” “Monique Leroux: Leading Change at Desjardins,” and “Haier: Incubating Entrepreneurs in a Chinese Giant.” |
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