08 Apr 2022

Professor Regina Herzlinger: Innovating


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Regina Herzlinger, the Nancy R. McPherson Professor of Business Administration, and her former student Duke Rohlen (MBA 2001) talk about the case she developed about his company, “CV Ingenuity: How to Evaluate the Commercial Viability of New Health Care Technologies,” as well as the role the case method has played in his life and career as a CEO.

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