New Faculty Profiles: Julian De Freitas
HBS faculty comprises more than 300 scholars and practitioners who bring leading-edge research, extensive experience, and deep insights into the classroom, to organizations, and to managers. We asked new faculty at HBS about their background, their new roles, and their interests. ![]() Julian De Freitas, assistant professor, Marketing
What is your educational background? I was then awarded a Rhodes Scholarship to complete a degree in experimental psychology at Oxford. I returned to the US to complete my PhD in psychology at Harvard. What’s your area of research and what led you to it? Broadly, I conduct research on ethical intelligence, at the intersection of psychology, ethics, and artificial intelligence. I study how the ethical intelligence of consumers influences their attitudes toward firms, and how firms can market in ways that are sensitive to these moral buttons. What will you be teaching here? What would you be doing if you weren’t a professor? Where are you from? What is something you like to do outside of your academic work? What’s your favorite book, movie, or piece of art? |
Post a Comment
Comments must be on-topic and civil in tone (with no name calling or personal attacks). Any promotional language or urls will be removed immediately. Your comment may be edited for clarity and length.