25 May 2016

Professor John Beshears on how the nudge movement can improve healthy behavior

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How can we improve the likelihood of people making healthy choices? One thing to consider, says Professor John Beshears, is that small “nudges” which offer a specific message at the right time, can have a great influence on people’s behavior. Professor Beshears’ primary research area is behavioral economics, the field that combines insights from psychology and economics to explore individual decision making and market outcomes.

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