HBS faculty comprises more than 300 scholars and practitioners who bring leading-edge research, extensive experience, and deep insights into the classroom, to organizations, and to leaders across the globe. We asked new faculty at HBS about their background, their new roles, and their interests.
Jacob Cook, lecturer, Marketing
What did you do before coming to HBS? I have been an entrepreneur in the technology sector and educator since 2006. My career has spanned 3D printing, ecommerce, and AI. Along the way, I’ve taught courses for a variety of institutions on the topics of digital marketing, data science, and design thinking.
How have you exercised leadership in business?
I’ve spent my career in early-stage startups, often bootstrapping, which requires a blend of optimism and patience to see results. Convincing customers to trust you with their needs while also convincing talent to help you build these solutions is where I’ve found immense satisfaction. Over time, watching employees and students go on to start their own companies and create remarkable value has been incredibly rewarding.
What will you be teaching?
Digital Marketing Workshop in the fall of 2023.
What would you be doing if you weren’t a professor?
Coding, writing, fly-fishing, snowboarding, cooking, and exploring the world from a van or a backpack.
Where are you from?
I was born in Buffalo, Wyoming, and currently reside outside Bozeman, Montana.
What is something you like to do outside of your academic work?
I love to cook just about any cuisine. Aside from that, I play around with making metal mobile sculptures and the guitar (although I don’t get many encore requests!).
What’s your favorite book, movie, or piece of art?
Favorite art would have to be Les Demoiselles d'Avignon, by Picasso as it was such a transformative painting for that time period, along with any mobile sculpture work by Alexander Calder.
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