18 Feb 2022

Professors Francesca Gino and Raffaella Sadun: Perspectives


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Francesca Gino, the Tandon Family Professor of Business Administration, and Raffaella Sadun, the Charles Edward Wilson Professor of Business Administration, discuss writing a case together. As fellow Italians experiencing the country’s COVID surge from afar, they wanted to collaborate on an issue close to their hearts that could bring useful lessons to the classroom. The “ASST Lodi, Italy: Europe’s COVID-19 Epicenter” multimedia case explores a small hospital system in Italy dealing with Europe's first COVID patient. The richness of the case analysis is deepened by their unique research perspectives: Gino’s from the Negotiation, Organizations, and Markets unit and Sadun’s from the Strategy unit.

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