05
Mar
2019
Female Faculty Leading the Conversation
In honor of Women's History Month and International Women's Day, Harvard Business School presents Cold Call podcast episodes from the past year featuring female faculty members talking about Hershey's chocolate, fintech, big data, accessibility of drug trials, and making credit cool for millenials. ![]() The Delicious History of Hershey's Chocolate
Have you ever wondered how Hershey chocolate came to be so popular? Professor Nancy Koehn discusses the life and vision of Milton Hershey, the entrepreneur and philanthropist behind the Hershey chocolate bar, the town of Hershey, Pennsylvania, and the Milton Hershey School.
Nancy Koehn ![]() ![]() Could Big Data Replace the Creative Director at the Gap?
Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Assistant Professor Ayelet Israeli discusses how Gap CEO Art Peck considers this bold idea to boost sales.
Ayelet Israeli ![]() ![]() How Chase Sapphire Made Credit Cool for Millennials The Chase Sapphire Reserve credit card was one of the hottest product launches in 2016, enthusiastically received by millennial consumers, a group that had previously eluded JPMorgan Chase and its competitors. Shelle Santana discusses how protagonists Pam Codispoti and Eileen Serra shifted their focus to retaining customers attracted by the one-time signup bonus of 100,000 reward points and on acquiring new customers now that the bonus had been reduced.Shelle Santana discusses how protagonists Pam Codispoti and Eileen Serra shifted their focus to retaining customers attracted by the one-time signup bonus of 100,000 reward points and on acquiring new customers now that the bonus had been reduced.
Shelle Santana |
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