19 Mar 2021

Get to Know Metric, a Business Track New Venture Competition Team


With the New Venture Competition (NVC) finale right around the corner (be sure to RSVP and tune in March 30 at 6:00 pm), learn more about team Metric, which has created software that helps private market investors measure and manage their portfolio's environmental, social, and governance (ESG) performance. We asked Megan Murday (MBA 2021) about her NVC journey.

Team Members: Megan Murday (MBA 2021), Anthony Yim (MS/MBA 2021), Miheer Bavare (MS/MBA 2022), Frank DuBose, Everett Sapp

What inspired you to start your company?

I am passionate about the opportunity and responsibility of business to be a leader in addressing the most pressing challenges of our time, from climate change to socioeconomic inequality. Where government has waited to act, companies can make a direct impact through their business models. But, companies and their investors cannot simultaneously pursue financial and social returns without a dataset that captures their ESG performance.

How has the Rock Center helps with your entrepreneurial journey? Are there any other HBS resources you have been using?

We participated in the Rock Summer Fellows, which enabled our team to work on Metric full-time last summer. We are also part of the Rock Accelerator, and Rock Venture Partners, our cohort of startups, and our venture mentor have been incredible sources of support, advice, and community.

How have you been preparing for the competition?

We’ve continued to mature and pilot our product, as customer feedback and traction are crucial for Metric, both as a company and in our competition performance. We also benefited from pitch practice sessions with our Rock Accelerator cohort and alumni advisors.

What part of the NVC journey has been the most helpful for your team?

The creation of the pitch deck has been a valuable forcing function to synthesize our company narrative and business plan. The material will also be useful as collateral for fundraising later this spring.

How did you go about creating your competition pitch? Do you have any advice for someone looking to create a pitch?

As a former consultant, I have had to learn how to reduce the content on each slide. My instinct is to over-explain in dense slides, but the point of the pitch deck is to provide a high-level explanation of the core tenets of the business, not explain months of research. We have received positive feedback on our demo and product visuals, which bring to life the product and value proposition. I recommend including any wireframes or other product visuals to help the audience understand your solution.

What advice do you have for aspiring entrepreneurs?

If you have conviction about your idea or approach to a problem, make the leap. No one has every step of the way figured out—you refine your strategy as you go. There is no shortage of large, systemic issues that require new thinking and new solutions.

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