08 Mar 2021

Get to Know Jetpack AI, a Business Track New Venture Competition Team


With the New Venture Competition (NVC) finale right around the corner (tune in March 30 at 6:00 pm), learn more about team Jetpack AI, which is creating an AI assistant to take on organization tasks.

Team Members: Bryce DeFigueiredo (MBA 2021)

What inspired you to start your company?

When I came to HBS, I was completely overwhelmed by the volume of emails, tasks, and calendar events. I wished I had a personal assistant, but as a student, I couldn’t afford one. At first, I wondered if I was the only person struggling to get a handle on my life in a sea of type-A high performers. The more people I talked to, though, the more I found that a huge segment of the population feels like I do. I tried lots of apps and hacks, and learned that fundamentally, productivity tools are all made for naturally organized people. I started Jetpack to build AI-powered organization to help unorganized people take back their lives.

How has the Rock Center helped with your entrepreneurial journey? Are there any other HBS resources that you have been using?

The Rock Center mentors and Entrepreneurs-In-Residence have been hugely helpful in honing the value proposition and pitch. HBS has an amazing network, and I’ve found people to be very generous and thoughtful.

How have you been preparing for the competition?

I’ve been spending a lot of time talking to users and potential customers. The best pitches are true stories.

What part of the NVC journey has been the most helpful for your team?

Spending time with other HBS founders has been motivating and inspiring. People from all different backgrounds are working on everything from insurance technology to sustainable fashion. Seeing their drive and the creative ways they’re solving problems helps me approach my own problems in different ways each day.

How did you go about creating your competition pitch? Do you have any advice for someone looking to create a pitch?

Focus very clearly on the one main problem you’re solving, how you’re solving it, and why you’re the team to solve it. You may have a million ideas about all the pains you’re addressing and all the things you could do one day, but you’ll be most effective if you can focus on the one thing you want your audience to take away from your pitch.

What advice do you have for aspiring entrepreneurs?

Build something people want. The most beautiful business model in the world is worthless if you don’t have a product worth using.

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