Faculty News | Slate | 15 Aug 2012
The Starbucks of Nightclubs
Re: Anita Elberse
"There's no reason they shouldn't be able to carry the brand overseas," says Anita Elberse, a Harvard Business School professor who has studied the economics of clubbing. "Particularly with social media, it's much easier for consumers to communicate to friends what they're doing on a given night. And groups of friends extend all over the globe now."

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