Faculty News | Bloomberg Businessweek | 21 Aug 2012
Apple Reaches Record U.S. Market Value on IPhone Optimism
Re: David Yoffie
Because Microsoft's record was set during the Internet boom, when valuations were inflated by predictions that later failed to materialize, a more significant long-term milestone would be if Apple's market value tops $1 trillion, David Yoffie, a Harvard Business School professor who has written about Apple, said in an interview yesterday.

Read Now