Faculty News | Economist | 22 Aug 2012
Naughty but nice
Re: Francesca Gino
A series of experiments carried out by Nicole Ruedy of the University of Washington's Foster School of Business, Celia Moore at London Business School, Francesca Gino at Havard Business School and Maurice Schweitzer at Wharton (detailed in this working paper) set out to test whether bad behaviour is actually followed by bad feelings. Given an experimental setup that made it both easy and worthwhile to cheat, the participants predicted that, if they cheated, they would feel worse afterwards.

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