Faculty News | Forbes | 10 Mar 2013
Six Ways We Get Sidetracked or Swayed
Re: Francesca Gino
Frame a situation around a much-cherished goal and you are more likely to stick to that goal and/or sway others to seek it too. That’s one of many stories with lessons for sticking to a plan that psychologist and Harvard Business School professor Francesca Gino offers in her new book Sidetracked.

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