Faculty News | Wall Street Journal | 01 Oct 2012
Good News in Jobs: Ad-Supported Internet Economy Doubles
Re: John Deighton
"What's really going on in the last four years is not the Twitter and the Facebooks, but the people who use the data from the Twitter and the Facebooks – ad exchanges, listening posts and a whole variety of not-so-glamorous, but incredibly important consumer services that allow the consumer-facing services to operate efficiently, and in many cases, for free," said John Deighton, a professor of business administration at Harvard Business School, who directed the study, in an interview.

Read Now