Faculty News | Harbus | 20 Nov 2012
How Jay-Z Sparked Innovation at HBS
Re: Anita Elberse & Youngme Moon
As an example, they pointed to the first case to get the HBS Showcase treatment, Elberse's new SMICI case, "Droga5: Launching Jay-Z's Decoded." The case describes the award-winning campaign surrounding the release of the rapper Jay-Z's quasi-autobiography, Decoded, which was designed by New York ad agency Droga5.

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