Faculty News | | 16 Aug 2010
Sports Marketing Lifetime Achievement Award
Re: Stephen A. Greyser
Stephen A. Greyser, the School's Richard P. Chapman Professor of Business Administration Emeritus, has received the 2010 Sports Marketing Lifetime Achievement Award from the American Marketing Association in recognition of his "distinguished career contributions to the scientific understanding of sports business." A member of the HBS faculty for over 40 years, he is an expert on sports management, brand marketing, advertising, corporate communications, and nonprofit management. He has authored or coauthored 16 books, more than 300 case studies, and numerous articles. Greyser developed and taught the first course on the Business of Sports offered at a leading business school and coauthored the field's principal text and casebook. He continues to supervise MBA student field studies and serve as faculty advisor to the HBS Business of Sports Club. He now teaches his course at Harvard University's Extension School. Greyser has also been editorial board chairman of Harvard Business Review, executive director of the Marketing Science Institute, and president of the American Academy of Advertising.

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