Rethinking the MBA: Business Education at a Crossroads (Harvard Business Press, 2010), by Professors Srikant M. Datar and David A. Garvin and former Research Associate Patrick G. Cullen, has been named one of the best business books of 2010 by Strategy + Business magazine. Based on extensive research, the book includes interviews with dozens of business school deans and executives and a detailed analysis of eleven top MBA programs According to the reviewer, Rethinking the MBA is honored because "its conclusions, grounded in data and assembled coherently, present a clear, persuasive case for change in business school curricula—and because they are likely to be taken seriously in management academia."

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