Faculty News | Oregonian | 16 Jun 2011
Creator of Nike's famed Swoosh remembers its conception 40 years later
Re: Stephen A. Greyser
"The Swoosh has become the living, vibrant symbol of the firm," said Stephen A. Greyser, a Harvard Business School professor and sports management expert. "It is totally recognizable as the company, everywhere. It is global, without a doubt."

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