Faculty News | Economic Times (Bombay) | 17 Jun 2011
Eureka Forbes, TCS, Zensar: How Indian companies have benefited by being a Harvard case study
Re: Srikant M. Datar, Rohit Deshpande, David A. Garvin, Tarun Khanna, John D. Macomber & Das Narayandas
Six years ago, when Eureka Forbes was launched as a case study at Harvard Business School (HBS), Professor Das Narayandas got the class into the spirit of things by having them sing along as the Eureka Forbes salesman's catchy theme song, We are the Eurochamps, played on a video screen overhead.

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