Faculty News | New York Times | 10 Jan 2013
For Some Dead Brands, a Tortuous Path to Resurrection
Re: Nancy Koehn
"Brands are not like tech start-ups where there is a template — X number of years to prototype, X number of years to harvest," said Nancy F. Koehn, a Harvard Business School professor. "A big piece of it is art; there's an alchemy to it."

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