Faculty News | Boston Globe | 17 Nov 2011
A business class on what it takes to be a player
Re: Anita Elberse
"I'm trying to uncover the common concepts across different creative industries, synthesize the knowledge that exists for one area, and see how it applies to others,'' said professor Anita Elberse, a student favorite. "You can look at Lady Gaga and LeBron James and explore what concepts hold true for both; it's really not about what decision the protagonists in the cases ultimately made. Very often there is no right or wrong decision. It's much more about the underlying phenomena.''

Read Now