Faculty News | Guardian | 06 Jan 2012
Is sustainability now the key to corporate success?
by Robert G. Eccles, Ioannis Ioannou (PhD '09) & Georgios Serafeim
The broader societal concern about sustainability has grown from almost nothing in the early 1990s to a dominant theme today. Meanwhile, leaders of major corporations worldwide are increasingly facing the challenge of managing organisations that meet the expectations of a broad range of stakeholders (often themselves in conflict), while still delivering a return to shareholders.

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