Faculty News | Wall Street Journal | 10 Mar 2012
How To Be Creative
Re: Karim Lakhani
According to Mr. Lakhani's data, nearly 30% of the difficult problems posted on InnoCentive were solved within six months. Sometimes, the problems were solved within days of being posted online. The secret was outsider thinking: The problem solvers on InnoCentive were most effective at the margins of their own fields.

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