“Tell me, what is it you plan to do with your one wild and precious life?”
Everyone eats. Three times a day. Sometimes more, sometimes less. Some eat to live, others live to eat. I live to help others improve what they eat.

Full confession, I had a head start to food euphoria. On our family farm, there are pigs to feed, eggs to collect, apples to pick, and herbs to cut. In the comfort of our kitchen, we enjoy the harvest: my mother teaches, my father encourages (and tastes!).

In our busy, urban lives, these ingredients aren't walking distance from the oven, and there's no mother to hover over the stove. Good food comes at a high price, and it is easy to sacrifice one's health to eat cheaply. And, who on earth has time to cook?

I want to inspire our generation to get into the kitchen. I want to show people that cooking is fun, fast, and easy, and that anyone can prepare a delicious, healthy, inexpensive meal. I want to drive demand for better food and to help supply it.

Even if you go to bed thinking about a problem, and wake up still thinking about it, you're not guaranteed to solve it. And changing the way Americans eat is no small task. Generation by generation? City by city? Kitchen by kitchen, I cannot wait to start moving our mouths in the right direction.


— Kathryn Andersen