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MBA Voices
MBA Voices
A job search in Consumer Products requires thorough research to understand how Covid has affected a company’s business. Most consumer products companies had very uneven business results—some brands saw enormous growth and others saw significant declines as consumers lived under the lockdown.
To show the range of consumer product companies’ experience, I interviewed alumni from three companies to share their stories from the last year of Covid. Their experiences underscore the importance of being an agile marketer and staying very close to the consumer. They tell how consumer behavior is simple and often logical but difficult to predict. [...]
There are several ways to switch careers, such as directly changing jobs or pursuing another advanced degree in a new field. Among the choices, an MBA is not a typical option for people with a technical background. I had very few friends and colleagues who had gone the MBA path, and yet, the more I talked to those friends, the more I realized that an MBA was the perfect fit for me as a next step. [...]
Allie Bienenstock is switching from CPG to startups with an HBS MBA
- 09 Aug 2019
Making the Switch from CPG to a Self-Driving Car Startup through my Summer Internship
Coming from an incumbent CPG company, it was a significant change working at a pre-revenue startup. At the time, I was considering whether an internship in San Francisco was the right choice for me. Seven months later, I find myself living in San Francisco and riding to work in the back of a self-driving car. [...]
How often do you get the chance to explore a foreign country – learn its business climate, history, culture, and politics – and work on a real project that enables a business to perform better? This is exactly what you get to do in the Field Global Immersion (FGI) course at Harvard Business School. [...]
As an avid beauty consumer with a desire to work in the industry, I sought a better understanding of where consumers obtain information, who they trust to provide information, and how beauty influencers deliver information. Through primary research – over 500 customer surveys and in-depth interviews with industry professionals – I examined the topic of “disruption of information channels in the beauty industry” as an Independent Project. [...]
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The views and opinions expressed in the MBA Voices blog are those of the authors.
Any political views shared by students are their own; HBS does not endorse a
particular party or candidate.