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MBA Voices
MBA Voices
Allie Bienenstock is switching from CPG to startups with an HBS MBA
- 09 Aug 2019
Making the Switch from CPG to a Self-Driving Car Startup through my Summer Internship
Coming from an incumbent CPG company, it was a significant change working at a pre-revenue startup. At the time, I was considering whether an internship in San Francisco was the right choice for me. Seven months later, I find myself living in San Francisco and riding to work in the back of a self-driving car. [...]
How often do you get the chance to explore a foreign country – learn its business climate, history, culture, and politics – and work on a real project that enables a business to perform better? This is exactly what you get to do in the Field Global Immersion (FGI) course at Harvard Business School. [...]
As an avid beauty consumer with a desire to work in the industry, I sought a better understanding of where consumers obtain information, who they trust to provide information, and how beauty influencers deliver information. Through primary research – over 500 customer surveys and in-depth interviews with industry professionals – I examined the topic of “disruption of information channels in the beauty industry” as an Independent Project. [...]
"I'm looking forward to building sustainable brands, leading & developing teams, and helping those who come after me achieve their goals." [...]
I entered HBS as a mom to two amazing kids, Aiden, now 5, and Avery, almost 3. Prior to HBS, I had never started a business before, but I knew it was something I wanted to focus on a lot while pursuing my MBA. I now know from personal experience how similar being a mother and an entrepreneur can be. [...]
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