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MBA Voices
MBA Voices
A job search in Consumer Products requires thorough research to understand how Covid has affected a company’s business. Most consumer products companies had very uneven business results—some brands saw enormous growth and others saw significant declines as consumers lived under the lockdown.
To show the range of consumer product companies’ experience, I interviewed alumni from three companies to share their stories from the last year of Covid. Their experiences underscore the importance of being an agile marketer and staying very close to the consumer. They tell how consumer behavior is simple and often logical but difficult to predict. [...]
From investment banking, to the federal government, to a beauty startup.
From North America, to Africa, to Europe, to South America.
Aisha Fatima Dozie (MBA 2002), founder of Bossy Cosmetics, has a colorful, vibrant, and inspiring life story accentuated by the swipes of lipstick and dashes of blush that have ignited her confidence over the years. Now she is sharing that confidence boost with others by using 20 years of experience, a lot of grit, and a heart full of passion to build a company and life that she loves. [...]
The views and opinions expressed in the MBA Voices blog are those of the authors.
Any political views shared by students are their own; HBS does not endorse a
particular party or candidate.