Farah Azmi is a rising EC student at HBS and proud member of Section B. Farah spent her undergrad at University of Utah, majoring in finance. She worked at Barclays in investment banking and after at Tommy Hilfiger in corporate strategy. At HBS, Farah is a member of the Women’s Student Association, Retail & Luxury Goods Club, Entrepreneurship Club, and the iLab’s Venture Incubation Program. Farah attended HBS for their entrepreneurship programs at the Rock Center and at the Innovation Lab where she hopes to launch her apparel brand, IXORA Apparel. Building a DTC Brand through COVID is a blog series in which she details her trials and tribulations through starting a company. Today, she shares a special version for HBS. [...]