Video Branding Guidelines
Intro & Outro
Use the Harvard Business School name logo animation at the beginning and/or end of your video. Click to play:
Title & Credit Slides
Our goal is to get to the video as quickly as possible. If you'd like to use a title in the beginning, add it to the name logo intro slide. Do the same if you'd like to add a URL or brief credit at the end. Titles should subtly fade in and fade out and should be in our standard title font: Trade Gothic Bold No. 2 in all caps. Text should be centered in no more than two colored bars beneath the name logo. Bar and font colors should be selected from our color palette and complement the tone of the video. Further animation is discouraged. Click to play:
Lower thirds should be in all caps in either Trade Gothic Bold No. 2 or Trade Gothic Bold Condensed 20. Text should be centered in no more than two small colored bars that float in the lower left or lower right corner of the video. Bar and font colors should be selected from our color palette and complement the tone of the video. Bars should briefly fade in and fade out. We strongly discourage any further lower thirds animation.
In video and film, transition effects have meaning. As such, transition effects should be used sparingly. Should you want to use a text slide transition, it should be on a black background using Trade Gothic regular font in white.
Buffer Images & Thumbnails
We tend to use custom artwork or screen grabs for image overlays, which are used as buffer slides and thumbnails. When creating custom images, please consider the following guidelines:
- Use cystin thumbnails
- Use images that look great at small and large sizes
- Images should accurately represent the content
- 1280x720 resolution (minimum width - 640 pixels)
- 16:9 aspect ratio
- JPG, .GIF, .BMP, or .PNG files
- 2mb max file size