Social Media

SCHOOL TWITTER CHANNELS

Naming Convention: name of group preceded by "HBS" (e.g., (HBS Social Enterprise, HBS Alumni)

Handle: Keyword-relevant acronym with no spaces preceded by "HBS". Note there is a 15 character limit for Handles. (e.g., HBSAlumni, HBSSEI, HBSWK)

Positioning Statement: To be added to overview - "This is an official, Harvard Business School-managed page/group."

Visual Guidelines: M&C will create an avatar (profile) & background image for School Twitter accounts.

AFFILIATE TWITTER CHANNELS

Naming Convention:name of group preceded by "HBS" or name of group followed by "at HBS" (e.g., (HBS Class of 2010, HBS Exec Ed AMP 187, Entrepreneurship Club at HBS)

Handle: Keyword-relevant acronym with no spaces preceded by "HBS." Note there is a 15 character limit for Handles. (e.g., HBS2010, HBSAMP187)

Positioning Statement:To be added to overview - "This is a volunteer-run page/group/club and is not managed by Harvard Business School (HBS)."

Visual Guidelines: M&C will create an avatar (profile) image for Affiliates accounts to disseminate to administrators of the group.