Social Media

SCHOOL FACEBOOK CHANNELS

Naming Convention: name of group/page preceded by Harvard Business School (HBS) (e.g., "Harvard Business School (HBS) Alumni")

Positioning Statement: To be added to under "Info" tab in the "About" section - "This is an official, Harvard Business School-managed page/group."

Graphics: M&C will create an avatar (profile) image for School Facebook groups/pages.

AFFILIATE FACEBOOK CHANNELS

Naming Convention: name of group/page preceded by "HBS" or name of group followed by "at HBS" (e.g., (HBS 2010, HBS AMP 187, Entrepreneurship Club at HBS)

Positioning Statement:To be added to under "Info" tab in the "About" section - "This is a volunteer-run page/group/club and is not managed by Harvard Business School (HBS)."

Graphics: Facebook groups no longer use avatars.