Analytics & Reporting
If you would like to receive analytics and data on all or any specific social channel to gain additional insight on social engagement at HBS, please contact Ashley Finethy to run a specific report or to request login credentials.
AVAILABLE REPORTS
Company Data (All Channels)
Audience size & growth
Publishing Activity
Average Engagement
Content Label Aggregation
Top Content Label by Avg. Engagement By Channel
Top 50 messages by Engagement
Facebook (All Channels or By Voice/Account)
Fans
Impressions (by week, month, year, etc)
Reach (by week, month, year, etc)
Talking About This (by week, month, year, etc)
Total Negative Feedback
Page stories by type
Audience
Female Fans & Storytellers
Male Fans & Storytellers
Fans & Storytellers by Lanaguage
Fans by city
Fans & Storytellers by County
Messages
Average Engagement
Virality
Negative Feedback
Engagement
Post Stories by Type
Post Negative Feedback by type
Content Label Aggregation
Labels by Avg. Engagement
Labels by # of Messages
Twitter (All Channels or By Voice/Account)
Followers
Mentions
Direct Messages
Accounts by Engagement
Messages
Avg. Engagement
Engagement without Clicks
Content Label Aggregation
Labels by Avg. Engagement
Messages by Engagement
Best Post Type
Best Post Day
Best Post Hour
LinkedIn (All Channels or By Voice/Account)
Followers
Connections
Top followers by industry
Top followers by country
Top followers by company size
Top followers by function
Top followers by seniorities
Top followers by employees
Accounts by engagement
Messages
Avg. engagement
Content Label Aggregation
Labels by Avg. Engagement
Labels by # of messages
Messages by Engagement
Google+
Followers
Messages
Avg. engagement
Clicks
Content Label Aggregation
Labels by Avg. Engagement
Labels by # of messages
Best Post Type
Best Post Day
Best Post Hour
Analytics by Initaitive
Activity
Total Reach
Top 10 Content by Engagement
Top 10 mentions by audience
Top 10 retweeters
Top 10 mentioners
Top 10 content by clicks
Engagement
Avg. engagement by publication time
Activity published with links
Published activity receiving engagement
Published activity link distribution
Engagement by type
Keywords
