Trade Gothic is the dominant font and expresses a very modern sensibility.
Use all-caps Trade Gothic for items needing boldness. Type is meant to be used in any color of the palette, as long as it is legible.
To match the font used in our templates (and our seat licenses), purchase TradeGothic from fonts.com.
Trade Gothic is our primary font and expresses a very modern sensibility. We have purchased a service which allows us to use Trade Gothic online in the same way as a system font.
Hoefler should be used sparingly as an accent font (for example, in photo captions).
We have purchased a service so Trade Gothic may be used online in the same way as a system font. (This service may be extended to third-party hosts when appropriate.) However, for situations such as Powerpoint templates, we recommend using typical system fonts (predominantly Arial).