Color

We built the palette off of a crimson base, adding brighter colors to accent energy, complexity, and sophistication. Use the primary palette in larger amounts, and secondary colors as accents. Combine colors as needed, but be mindful of contrast and legibility.


Harvard University Crimson


Color PMS CMYK HEX Color
  PMS 1807 Coated


PMS 187 Uncoated
 8/100/65/24 #A41034
RGB=164 / 16 / 52


Primary Palette

(all print values are for uncoated stock)

Color PMS CMYK HEX Color
  PMS 7472


58/0/27/0
#48c4b7
RGB = 72, 196, 183
  PMS 7417


0/72/72/0
#ed6a47
RGB = 237, 106, 71
  PMS 584


12/0/78/4
#CED665
RGB = 206, 214, 101
  PMS 143


0/36/80/0
#faae53
RGB = 250, 174, 83
  PMS 304


40/0/12/0
#afe6f1
RGB = 175, 230, 241
  Blacks & Grays


all acceptable
all acceptable


Secondary Palette

(all print values are for uncoated stock)

Color PMS CMYK HEX Color
  PMS 155


0/15/36/0
#ffd5a3
RGB=255, 213, 163
  PMS 461


3/3/40/0

#EEE29F
RGB=238, 226, 159
  PMS 621


20/0/13/0
#c4e4dd
RGB=196, 228, 221
  PMS 173
 0/71/94/4 #CE614A
RGB=206, 97, 74
  PMS 7496


40/2/96/40
 #737a15
RGB=115, 122, 21
  PMS 634
 100/0/9/40
#0d667f
RGB=13, 102, 127

(use color below on www.hbs.edu)
  Web only (primary) 58/152/199 #3a98c7



Web Palette

See Web colors.