Great American Business Leaders of the 20th Century
![The 20th Century Zeitgeist](/leadership/PublishingImages/5.1-sidebar.png)
THE 20th CENTURY ZEITGEIST
Six contextual factors deeply influenced the opportunities available to 20th century business leaders:
the 20th Century Zeitgeist
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8.8 million immigrants arrive throughout decade
Cities expand
Population grows from 76 to 92 million
Rural Free Delivery routes added
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Anti-immigration sentiment peaks during WWI
Great Migration begins as African-Americans relocate from rural South to northern cities
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Population of urban centers overtakes that of rural communities
Tight immigration restrictions
Increase in divorce rates
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Westward migration of midwestern farmers and laborers for employment and better climate
Massive dust storms uproot millions
Smallest ten-year increase in population: 123-132 million
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Baby boom begins
Suburbs start to form
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Medical advances extend life expectancy
More people now live in suburbs than cities
Population soars to 179 million
largest ten-year increase
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Baby boom tapers off
Emigration from Asia and Latin America surges
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Urban blight
Rust Belt
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Population migrates to West and Southwest
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Immigration tops 9 million (largest number since first decade)
Baby boomers age
Hispanics become fastest-growing minority
Population grows from 250 million to 281 million
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Model T
Plastic
Safety razor
Widespread use of steam engine, electricity, and openhearth furnace allows businesses to expand nationwide
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First widespread use of auto assembly line
Self-starter increases popularity of automobile
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KDKA, first radio station
First talking movie,
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Advances in aviation
Nylon
Fiberglass
Instant photography
Air-conditioning begins to realize commercial potential
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Planes and ships built in less than a day for the war effort
Atomic bomb
ENIAC computer
Penicillin used extensively to treat soldiers' infections
Synthetic rubberx
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Television sales expand dramatically
Transistors used in portable radios and calculators
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Man walks on the moon
Color TV market grows
Microchips expand possibilities in electronics industry
Integrated circuit boards replace transistor technology
First ATM installed
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Beginning of biotech industry
Fiber-optic wire
Pong (first video game)
UPC bar code
Supercomputer
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Software industry booms
PC use expands in scale and scope
CAD/CAM revolutionizes manufacturing
Space shuttle
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Boom in connectivity
Cloning, stem cell research
DVDs
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Progressivism
The Jungle sparks food and work safety movement
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Sedition Act
Prohibition begins
Red Scare
Race riots
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Social divisions arise between rural and urban areas
Women's suffrage
Harlem Renaissance
Rampant bootlegging and organized crime
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Escapism in radio serials
Prohibition repealed
Golden age of movies
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Patriotism soars
GI Bill
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Social conformity
McCarthyism
Membership in organized religion soars
Brown v. Board of Education desegregated public schools>
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Civil rights movement gain strength
Antiwar sentiment divides electorate
FDA approves oral contraceptive pill
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National Organization for Women mobilizes for Equal Rights Amendment
Roe v. Wade legalizes abortion
Social discord continues over Vietnam War and civil rights
Watergate scandal undermines faith in authority
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Moral Majority
"Me" generation
Focus on training and fitness
Income gap widens dramatically
AIDS
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Internet "irrational exuberance"
Antigovernment sentiment: Waco standoff; Oklahoma City bombing
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First significant enforcement of Sherman Antitrust Act
Pure Food and Drug Act; breakup of beef trust
Excise Tax imposed on corporations
Tariff Act forces corporations to open their books for government inspection
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Breakup of Standard Oil and American Tobacco
Clayton Antitrust Act
Federal Reserve Act
First Federal-Aid Highway Act
Federal Trade Commission established
Personal income tax reinstituted
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U.S. Steel and Alcoa withstand antitrust accusations
Personal and corporate tax rates cut
Airmail service starts
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The New Deal
Commercial and investment banking separated
Reconstruction Finance Corp. created to combat bank and business failures
Introduction of Federal Deposit Insurance
SEC established
Federal regulations prohibit false advertising
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Military spending explodes
Graduated income tax, Victory Tax adopted to fund war effort
Rationing
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Military spending shifts to nuclear deterrents
Small Business Administration created
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Great Society
Consumer and environmental protection movements strengthen
Vehicle Safety Act and Highway Safety Act
Closing merger loophole opens door for conglomerate business model
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Deregulation of oil and airline industries
New energy policies and programs
Stagflation cripples economy
Environmental protection weakened
Price controls
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Reaganomics
Heavy defense and deficit spending
Savings and Loan bailout
Chrysler bailout
Breakup of AT&T
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Family and Medical Leave Act
Americans with Disabilities Act
Welfare reform
Antitrust action initiated against Microsoft
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Fewer than 500,000 union members
Department of Commerce and Labor created
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Ford doubles factory wages and shortens workday
Labor Secretary position created
Worker shortage: Unions double membership and increase wages
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Union membership declines sharply
Minimum wage and maximum working hour legislation overturned
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Unemployment peaks at 25%
Unions surge, adding 7 million members in a single year
Sit-down strikes at GM and other auto makers
Government work programs launched: CCC, PWA, WPA
CIO union created
NLRB created
Fair Labor Standards Act sets minimum wage
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Rosie the Riveter
Postwar strikes
Productivity surge
Government backlash against postwar union movement
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The Organization Man
Union membership peaks
The AFL merges with the CIO: 15 million members
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Factory automation slashes jobs
Service industry outpaces growth in manufacturing
Civil Rights Act
Equal Pay Act
Unions concentrated in big businesses
Formation of United Farm Workers union
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Wage controls
OSHA created
Service economy expands
Women enter the workforce in large numbers
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Air traffic controllers' union dismantled
Union representation drops
Information technology redistributes job functions
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Reengineering
Record high employment
Service sector outpaces manufacturing in new job creation
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U.S. begins construction of Panama Canal
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War Industries Board coordinates activities among labor, government, and business for WWI
Cost-plus contracts introduced
Protectionist tariffs reduced
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Isolationism
U.S. restores high tariffs
U.S. pushes for debt recovery
Allied nations seek war reparations from Axis powers
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Increased tariff protection through Smoot-Hawley Tariff Act
Continued isolationism
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War Production Board readies nation for WWII
U.S. becomes a global power
Creation of IMF and World Bank
Marshall Plan
Cold war begins
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Cold war escalates
Korean War forces another mobilization effort
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Cold war continues to build
Bay of Pigs invasion; Cuban Missile Crisis
Vietnam War escalates
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OPEC oil crisis
Vietnam War ends
Iran hostage crisis
Imports outpace exports
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Berlin wall falls
End of cold war
Iran-Contra Affair
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USSR dismantled; ethnic conflicts exposed
Gulf War: real-time TV coverage
Asian financial crisis
NAFTA enacted
European Union forms