In 1943, Gibson became head of Supreme Life Insurance, which had $53.8 million in industrial insurance policies in force. Gibson ushered in a solid seven years of growth and financial stability. Gibson’s sales force used a “mass production” technique to sell industrial insurance in the African-American communities it served. This sales technique was successful, but expensive, and in 1953, Gibson instituted a number of changes designed to improve the flow of information and centralize company control.