Great American Business Leaders of the 20th Century
Rose Totino
Totino's Pizza
1951–1975
1951–1975
Totino's Pizza
1951–1975
1951–1975
- Industry: Food & Tobacco
- Era: 1950
Using her car as collateral, Totino secured a $1,500 loan to launch a pizza take-out restaurant in Minnesota. Since pizza was so new, Totino also had to bring samples of her product to the loan committee to secure the initial financing. After the success of her take-out business, Totino launched a frozen pizza business in 1962 just as frozen foods were gaining national prominence. Totino’s business grew rapidly, and she sold it to Pillsbury in 1975 for $22 million. Totino was named the first female vice president at Pillsbury, and she was the first woman inducted in the Frozen Food Hall of Fame.
Personal
- Born-Died: 1915–1994
- Birthplace: Minnesota
- Race: White
- Gender: Female
- Father: Laborer, Un-/Semi-skilled