Great American Business Leaders of the 20th Century
Roger A. Enrico
PepsiCo
1996–2001
1996–2001
PepsiCo
1996–2001
1996–2001
- Industry: Food & Tobacco
- Era: 1990
Enrico helped to transform PepsiCo through a number of major initiatives including the spin-off of its fast food restaurant chains (Tricon), the acquisition of Tropicana, and the initial public offering of its bottling business. Through these efforts, Enrico repositioned PepsiCo as a diversified player in the snack and beverage industry, which enabled it to gain significant market share and post improved profitability numbers. During his tenure, Pepsi-Cola and Mountain Dew were the second and third largest soda brands, Aquafina was the number one bottled water, and Tropicana was a leader in the juice category.
Personal
- Born-Died: 1945
- Birthplace: Minnesota
- Race: White
- Gender: Male
- Father: Executive, Low-/Mid-Level
Education / Military
- Undergraduate: Babson College
- Military Service: Navy