Great American Business Leaders of the 20th Century
Richard R. Deupree
Procter & Gamble Company
1930–1948
1930–1948
Procter & Gamble Company
1930–1948
1930–1948
- Industry: Personal Care & Home Products
- Era: 1930
In 1930, Deupree was the first individual not of the Procter or Gamble names to head the company. Under Deupree’s leadership, the company became the country’s leading seller of consumer products. Deupree also put Procter & Gamble on the path toward becoming the nation’s biggest advertiser by sponsoring the first radio soap opera - “The Puddle Family” in 1932. In 1939, just five months after the introduction of television in the U.S., Procter & Gamble aired its first TV commercial (for Ivory soap) during the first televised major league baseball game.
Personal
- Born-Died: 1885–1974
- Birthplace: Virginia
- Race: White
- Gender: Male
- Father: White Collar Worker