Dart transformed United Drug into a profitable firm again. He did this by going with the Rexall banner, which the founder Louis Liggett had made into a household name, and discarding most of the other names in use by the company. Eventually, the company took the name of its owner, becoming Dart Industries, which manufactured Tupperware, West Bend pots and pans, and Duracell batteries. In 1978, Dart sold off the remaining Rexall business.