Great American Business Leaders of the 20th Century
Joseph M. Long
Long's Drug Stores
1947–1977
1947–1977
Long's Drug Stores
1947–1977
1947–1977
In 1938, Long, along with his brother Thomas, created one of the most successful self-service drugstores in the western United States. Self-service retailing was considered a radical concept when Long established his first operation in California. Self-service soon thrived, and Long’s was well on its way to changing the face of retail drugstores.
Personal
- Born-Died: 1912–1990
- Birthplace: California
- Race: White
- Gender: Male
- Father: Owner, Small Business
Education / Military
- Undergraduate: University of California at Berkeley