Founding his company just as the Internet was gaining widespread usage and credibility, Bezos created the world’s largest on-line bookseller. Realizing that few bookstores, even superstores, carry more than 100,000 books, Bezos created an enterprise that could source and distribute over 2.5 million titles. Bezos has expanded Amazon’s scope from books to CDs, toys, appliances, and other products, and in the process, he has established one of the most popular Internet shopping portals in the world.