Not only did Schultz foresee that a large-scale coffee shop chain was a lucrative business, but he maintained Starbucks lead through a combination of customer and employee satisfaction plans. Schultz’s plan to offer part-time employees stock options and health benefits was the first of its kind for a retail company, giving Starbucks a better employee retention rate than its competitors. Under his tenure, Starbucks grew from 11 to 2,000 stores.