Huizenga purchased the one-year old Blockbuster operation from its founders in 1986 and embarked on a massive expansion campaign. Believing that there were low barriers to entry in the video rental market, Huizenga built over 1,000 Blockbuster establishments in less than three years. His aggressive marketing and acquisition efforts enabled the business to become one of the fastest growing enterprises in the United States. In 1994, Huizenga arranged the sale of the company to Viacom, creating a natural distribution network for its media products.